A Word 
from the 
Chief Executive 
Officer
Geneviève Fortier
C.Q., M.A., CRHA Fellow
18
In a socio-economic, political and climate context 
marked by exceptional instability, our organization 
once again demonstrated its resilience and the 
strength of its mutual foundations, as reflected 
in our very strong results. We continued to 
accelerate our transformation to deliver on 
our ambitious strategic plan. Our entire team 
remained committed to support profitable growth, 
enhance operational efficiency and optimize the 
experience we provide to members, partners 
and employees. We stay on a path of sustained 
profitable growth as we approach our 2030 
destination.
2025 – ANNUAL REPORT  
18

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