Promutuel Insurance announces reorganization of CEO's office to drive growth and transformation

Promutuel Insurance announces reorganization of CEO's office to drive growth and transformation

Québec City, January 13, 2022 – Promutuel Insurance, known for its agility, innovative culture, and outstanding service to insureds, today announced a reorganization within the CEO’s office. The move aims to speed up the company’s growth and unlock transformation in a market where Promutuel Insurance plans to stand out from the crowd, now and in the future.

Changes announced by Promutuel Insurance CEO Mme Geneviève Fortier include:

  • Consolidation of insurance and reinsurance operations under the leadership of Guy Lecours, who becomes Senior Vice-President for Insurance and Reinsurance, with responsibility for the following three teams: Supply Management and Actuarial Services led by Katherine Jacques, Member Experience and Compensation led by Alain Le Put, and a new Underwriting team led by Linda Gosselin
  • Immediate hiring of a Vice-President for Sales, Distribution, and Strategic Partnerships to work on profitable growth and take over the role previously held by Guy Lecours
  • Creation of a Transformation Office within the Human Capital and Transformation team to accelerate implementation of a stream of initiatives to update the business model and governance. At the helm of the transformation project is Geneviève Hamel who will soon be supported by a new Assistant Vice-President for Human Capital.

“As we enter our 170th year, Promutuel Insurance is shoring up its teams to drive sustainable growth and successfully manage transformation. Our top priorities are to deliver a unique member experience, ensure the group’s long-term viability, and achieve our goals. Backed by a seasoned management team and employees who are all in for the success of the organization, we have all the tools we need to make it happen,” , said Geneviève Fortier, Promutuel Insurance CEO.

About Promutuel Insurance

Promutuel Insurance is one of the biggest damage insurers in Québec. Renowned for its financial stability, superior quality products, and outstanding customer service, Promutuel Insurance boasts 2,000 employees serving some 650,000 insureds. Promutuel Insurance’s mission is to promote and provide insurance products that meet the needs of its clients. In doing so it provides exceptional, personalized service while fostering the mutualist values that have guided it for 170 years.


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Source :
Lyne Gagné
Vice President, Communications and Public Affairs
418 840-1188, ext. 2358
[email protected]