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Geneviève Hamel

Geneviève Hamel

Senior Vice-President – Human Capital and Transformation


It’s a sign of the times. Beyond financial results, these days the true value of a business is measured by the strength of its human capital. Now more than ever, this is part of the Promutuel Insurance way, and the Group has what it takes to become the best employer brand in the industry.

Armed with a strong track record, Geneviève Hamel came on board in the middle of the pandemic and quickly rallied her teams to seize the opportunities presented by the rapidly changing labour market. Her passion for the human aspect of work is the cornerstone of her mission to build a culture where performance and well-being go hand in hand and where employees find meaning in everything they do.

As Senior Vice-President – Human Capital and Transformation, she oversees all aspects of human resources, including attracting, retaining, and developing talent and recognizing the value each person brings to the table. Her goal is to make sure Promutuel Insurance has the people it needs to pursue its mission of offering a distinctive member experience that has a positive and lasting impact on communities.

A committed leader, Geneviève champions openness, authenticity, and transparency. In her eyes, the relationship of trust between employees and their manager and the opportunity to grow through a broad variety of tasks and assignments are what make Promutuel Insurance an employer of choice for applicants. In the current labour market, offering the challenges, lifestyle, and opportunities for advancement that people want has produced the desired magnetic effect.

As a member of the board of directors of Cégep de Sainte-Foy, Geneviève knows the importance of youth development and high-quality education. For her, education is like a seed that will eventually blossom into the citizens of tomorrow, the people who will shape our organizations and communities.

Geneviève holds a specialized master’s degree in human resources as well as a degree in business administration from Université Laval. With an approach centred on engagement, personal development, and the creation and implementation of strategies that create value, Geneviève has a strong hand in shaping the future.

More about Geneviève...


Why did you choose promutuel insurance?

I love our strong commitment to communities. Promutuel Insurance is a social player with a meaningful local presence. Our actions and our desire for transformation have a tangible impact that helps us better meet the needs and expectations of members. That energy and drive are what inspire me.


How do you define being there?

First of all, you have to be there, in communities, to make a difference. Then you have to be there personally, in the moment, whether it’s a meeting with an employee or with a colleague. Be there 100%, both in mind and in spirit.


A quote you live by?

“Be not afraid of going slowly; be afraid only of standing still.” —Chinese proverb


Do you have any hidden talents?

I love cooking, usually with friends. I can’t say that I’m particularly talented, but at least I have a lot of fun!


Sweet or salty?

When I eat chips, I have to eat chocolate afterwards. And vice versa. It’s all about balance, obviously.


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