Baie-Saint-Paul, December 1, 2025—As the 8th edition of “In the Heart of Your Community” winds down, Promutuel Assurance du Lac au Fleuve is thrilled to announce it will donate a total of $350,000 to 99 community organizations. This financial support will help implement forward-looking projects for communities across the company’s territory.
“Our commitment to communities is at the heart of our mission. Together, we have the power to make a difference. Through the ‘In the Heart of Your Community’ initiative, we support organizations that weave a strong and essential social fabric. We’re very proud to have the privilege of helping them carry out their inspiring projects,” said board chair Martine Thériault.
Regional Coup de cœur
A regional Coup de cœur component was included in the program to promote organizations within the community and provide them with extra support to carry out their projects. At the end of the jury’s deliberations, five projects per region were put to a public vote to determine a “Coup de cœur” in each of the participating regions. The five winning projects will receive an additional $5,000 to carry it out.
For the Charlevoix region, the Journée de la famille de La Virée Nordique de Charlevoix project was chosen as the regional “Coup de cœur.” A flagship event for the past 13 years, La Virée Nordique seeks to revive Family Day in 2026 through independent programming at Mont Grand-Fonds. Activities include guided ski and snowshoe trails, fun games, free trials and festive performances. This project aims to make winter sports accessible, encourage intergenerational connections and foster regional pride.
In Côte-de-Beaupré, La Fondation de l’Hôpital Sainte-Anne-de-Beaupré was selected for its Divertissement pour nourrir le cœur et l’esprit project. The Fondation is committed to providing the CHSLD’s residents with fun and uplifting activities, including creative workshops, shows, themed outings and intergenerational connections. These activities foster a warm and dynamic environment—despite limited resources—and help strengthen social ties within the community.
In the North Shore region, L’Espoir de Shelna was selected as the “Coup de cœur” for its Havre de Shelna development project. This initiative will provide a safe and inclusive outdoor space for adults with intellectual disabilities, autism spectrum disorder and Down syndrome. Adaptive furniture, relaxation areas and outdoor activities will promote relaxation, fellowship and well-being in an inclusive setting.
In Kamouraska, the Centre d’art de Kamouraska was selected as the regional “Coup de cœur.” Their Moi à l’oeuvre project is a free arts education and social development program that introduces more than 1,200 children between aged 2 to 8 to contemporary art through artist-led workshops. This program provided in schools and daycare centres sparks imagination, curiosity and communication, while promoting equitable access to culture and fostering cultural discovery in areas with limited artistic outlets.
Lastly, in Saguenay-Lac-Saint-Jean, Maison d’intégration Norlac Inc. was selected for its Lieu de détente accessible project. The organization seeks to convert part of its parking lot into a inviting green space for its 60 adult members living with an intellectual or physical disability. A fireplace, a garden pavilion, picnic tables, gardening bins and games like the bocce will create a welcoming and inclusive setting conducive to recreation and relaxation.
“Every year, we witness with admiration and gratitude the imagination and involvement of the organizations that work so hard across our territory. Considering that every dollar invested in our community is a step toward a brighter future, we can only be proud to support these organizations helping to make that brighter future a reality,” concluded company general manager Pierre Raymond.
For a list of the 2025 edition’s winning projects and to see how many committed and engaged organizations can be found across our regions, visit the program’s page.
Since the program’s inception in 2015, Promutuel Insurance du Lac au Fleuve has supported 490 initiatives by allocating $1,828,000 to organizations so they could continue their essential work in their respective communities.
Recipient organizations
CHARLEVOIX REGION
- L’Éveil Charlevoisien
- Fondation Hôpital de La Malbaie
- Maison de la famille de Charlevoix
- Corporation des Patriotes
- Les Services de main-d'œuvre l'Appui
- Sécuri-Loge La Malbaie Domaine La Seigneurie
- Envol Charlevoix
- La Virée Nordique de Charlevoix (Regional coup de coeur)
CÔTE-DE BEAUPRÉ REGION
- Fondation de l’Hôpital Sainte-Anne-de-Beaupré (Regional coup de coeur)
- Les Services de main-d'œuvre l'Appui
- Le Para-Chute, Inclusive environment for people aged 12 to 25
CÔTE-NORD REGION
- Maison des familles de Baie-Comeau
- Accueil Marie de l'Incarnation
- Carrefour Solidaire Haute-Côte-Nord
- Club de gymnastique L'Envol
- Centre d’intervention le Rond-Point
- Fondation de la santé et des services sociaux de Manicouagan
- L'Espoir de Shelna (Regional coup de coeur)
- Centre de femmes L'Étincelle
- Transit Sept-Îles
- Active Sept-Rivières
KAMOURASKA REGION
- Télévision Communautaire du Kamouraska
- Fondation de l’Hôpital de Notre-Dame-de-Fatima
- Salon de la famille du Kamouraska, 3rd edition
- Club les Belles pistes du Rocher blanc
- Carrefour des jeunes de La Pocatière Inc.
- Quartier-Jeunesse 1995, Maison des jeunes de Saint-Pascal
- Centre-Femmes La Passerelle du Kamouraska
- Fonds d'entraide du Kamouraska
- Club de ski de fond Bonne Entente inc.
- Je Collationne
- Association de baseball mineur du Kamouraska
- Centre d'art de Kamouraska (Regional coup de coeur)
- Festival du poulet de Sainte-Hélène
- COSMOSS Kamouraska
SAGUENAY–LAC-SAINT-JEAN REGION
- FADOQ Les Joyeux du Lac (Lac-Bouchette)
- Cercle des Fermières d’Hébertville-Station
- Association régionale de loisirs pour personnes handicapées
- Studio Fusion, Coop de solidarité
- Tandem Lac-St-Jean Est
- Les Ateliers Jardin du coin Saint-Honoré–Falardeau
- Parents Branchés Alma
- Le Comité des parents des Lynx – Football PWD Alma
- Association pour la promotion des droits des personnes handicapées
- La Maison d'hébergement Le Séjour inc.
- Centre Le Phare
- Association pour le développement de la personne handicapée intellectuelle de Saguenay (ADHIS)
- Diversity 02
- Collectif d’accueil des nouveaux arrivants du Pays-des-Bleuets (CANA)
- Fondation de Hôtel-Dieu d’Alma
- Maison des Familles La Cigogne du Lac-St-Jean-Est
- AFEAS Saint-Nazaire
- Groupe Inclusia
- Village Boréal de Saint-Félicien
- Centre Mamik
- Fondation du Domaine-du-Roy
- Havre Curé-Hébert
- AFEAS Saint-Jacques de Jonquière
- Dojo Domaine-du-Roy
- La Chambrée
- Maison de la famille Éveil-Naissance
- Thé-O-Lac
- Résidence de la Retraite en Or Inc.
- École du Versant
- Comité de Développement de Girardville
- Fondation Jean Allard
- École Jean-Gauthier
- La Popote roulante d'Alma
- Saint-Bruno Elementary School
- Centre de ressources pour hommes Optimum
- Association régionale pour les personnes épileptiques – Région 02 (ARPE)
- Toxic-Actions
- Centre l’Escale Jonquière
- Perspectives 02 : douleur, fibromyalgie et syndromes connexes
- École Jean-XXIII
- Corporation de développement communautaire (CDC) Maria-Chapdelaine
- AQEPA Saguenay
- CPE Les Renardeaux
- Maison des jeunes Le Jouvenceau
- Patro de Jonquière
- Cercle des fermières Saint-Joseph-d’Alma
- Maison de soins palliatifs du Saguenay
- Comité des loisirs de Larouche
- Les Gratuivores du Saguenay
- Centre Nelligan
- Conseil particulier Saint-Vincent de Paul de Chicoutimi
- Société de développement économique Ilnu
- Regroupement des maisons des jeunes du Saguenay–Lac-Saint-Jean
- Cercle des fermières Sainte-Marie-de-l’Isle-Maligne
- Groupe Espoir Dolbeau-Mistassini
- Clowns Thérapeutiques Saguenay
- Les Butineurs
- Maison d’intégration Norlac Inc. (Regional coup de coeur)
- Crosslake Baseball Tournament
- Service d'intervention de proximité Domaine-du-Roy
- Moisson Saguenay–Lac-Saint-Jean
- CFP Alma
- Fondation Santé Jonquière
- CPE BC Les Amis de la Culbute
About Promutuel Insurance du Lac au Fleuve
Promutuel Insurance du Lac au Fleuve is well established in the region, relying on the expertise of nearly 175 employees to serve 60,443 insured members. Renowned for its financial stability, superior quality products, and outstanding customer service, it has a mission to promote and offer insurance products that meet clients’ needs. Promutuel Insurance du Lac au Fleuve is part of Groupe Promutuel, one of the biggest damage insurers in Québec.
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For more information: Lison D’Amours
1 877 463-9646, ext. 5002
[email protected]